Your drink should be perfect, every time. If not, let us know and we'll make it right.
In 2008, Starbucks posted the above promise in stores. However, it wasn't until last week that took a minute and thought about what it means.
Last Thursday, I was at a Starbucks near campus. Because I planned to customize my drink extensively, I decided to make an order through the app. When my order was ready, I asked to confirm: "this is decaf, right?" The barista said no. I checked my order again and realized that the customization wasn't added to the order.
It's my own fault then, I thought.
The barista saw my hesitation and offered this card to me.
Though I felt a little guilty for accepting the card at first, I came around and appreciated Starbucks more. (After all, with this strategy, Starbucks potentially makes more profit considering that the customer might make a purchase over the $4 amount on the card).
No matter whose fault it is, a better drink is on them. And maybe I could help Starbucks improve their mobile app sometime soon.