Foundational Research with Competitor Platforms: Sellers’ Needs in Building A Website

HELLO

CHALLENGE

Based on previous learnings of challenges people faced in building a website using Squarespace templates, the team had an idea to build a guided experience. However, we didn’t know enough about commerce-intent users’ mental models about their business needs and templates.

TEAM

team team team

RESEARCH APPROACH

Participant worksheet + Participant Interview (competitor experience)

RECRUITMENT

Respondent.com, n=16.

PROTOCOL

one week for worksheet,

ANALYSIS

INSIGHTS & OUTCOMES

main needs of building websites: guiding principles